When I work as an art director, I don't ask to see sketches from illustrators or photographers. I give them a basic idea, and then I say, 'Send it to me, it'll be fine' - I get out of the way.

When I first redesigned the 'Surfer' magazine, a magazine about magazines took a copy to the famous American designer Milton Glaser, and - surprise surprise - he hated it.

When I first started my graphic design career, and 'Beach Culture' magazine, I pretty much ran from the surfer label. It was hard to get people to take you seriously.

Maybe at some subconscious level, things are done to upset somebody - part of me continues to see no valid reason for many of the accepted rules of design.

I tend not to have a ton of clients at any one time, but some pretty interesting ones.

I was teaching, which I didn't love or hate; it was just OK. I was OK with it, and the hours were good for surfing or whatever. All not good reasons to go into teaching.

Overall, people are reading less.

I think I work much the same way I always have. I'm trying to interpret something emotionally visually. I'm reading the brief or article, or listening to the music, and deciding where that sends me, and what would it look like.

I literally cannot work without music.

There's many ways you communicate. With colour, texture, sound... Even words can communicate.